With the number of vehicles on the roads increasing at a higher rate each year, the parking issues faced by small and large businesses are only becoming more complex and profound. Finding a car park management system that offers your customers convenience while keeping your operational costs low should therefore be a priority for all enterprises. This is why so many businesses are embracing smart parking systems to streamline their car parks.
Intelligent or smart parking systems use sensor technology to monitor parking space traffic, making it easy to manage the flow of vehicles in and out of the car park. It involves a combination of parking management software, payment solutions, CCTV systems and license plate recognition mechanisms.
Once a driver enters the car park, their vehicle is scanned and the data recorded in the database. Real-time surveillance of the parking space is then used to smoothly guide them to an available parking slot. Upon completing their stay, their cost is automatically calculated, and they can easily pay even through their mobile devices.
These Intelligent parking solutions make for a pleasant parking experience that will help in boosting customer loyalty. In a tough business environment where e-commerce has made it possible for customers to order conveniently without having to step outside the convenience of their houses, physical businesses are forced to go the extra mile to provide a pleasant shopping experience. Reducing the amount of time and hustle your customers under to park can go a long way in starting their shopping experience on a good note.
Below are some of the benefits that can be enjoyed by businesses utilising smart parking solutions:
1. It Helps to Point Out Inefficiencies and Areas for Improvement
Real-time information collected about a car park can offer invaluable insight into areas that can be improved on. This data can be analysed to tell the status of the parking space and allow proactive responses. For instance, a parking space staying unoccupied for long periods can be an indicator of an underlying problem with the parking space. This could allow quick maintenance responses to fix issues that could otherwise reduce productivity.
Problematic behaviours such as double-parking and parking overtime can be eliminated since the parking space is monitored round the clock. An automated system is also difficult to trick as opposed to having human attendants who can make mistakes. This, therefore, reduced the occurrence of unauthorised parking or other illegal parking activities.
2. Improve Parking Experiences and Boost Customer Loyalty
The data collected and safely stored in the Cloud can aid in the development of specialised services to enhance the customer parking experience. A combination of digital signs, light indicators, and API-fed user apps can be utilised to inform and help the driver navigate quickly to a suitable parking space. Furthermore, helping drivers to easily find spots to park in is not just beneficial to them. When your customers get lost in the maze of your parking lot and have to drive around aimlessly, they pollute the environment of your parking space and could lead to higher ventilation costs.
3. It Helps Make the Best Use of Facility Resources.
The sensor data collected about a given facility can help identify areas and times with the lowest and highest traffic. This allows them to plan on underutilised areas that can be scaled back and areas with the most traffic can be expanded accordingly. Without proper monitoring of parking spaces, you may find that your dedicated parking spots such as those for the handicapped are misused, reducing the efficiency of your facility.
By using indicators which make it easier for drivers to find unoccupied parking slots, spaces that would be otherwise used in making driveways can be utilised for parking to increase productivity. Identifying periods where parking traffic is low can help parking managers make good use of their extra spaces by collaborating with neighbouring institutions and facilities that could require a parking space.
A smart car park management system can also help in the best utilisation of an organisation’s human resources. You will no longer need an extra person to guide or coordinate the drivers as they park, or someone at the desk to review tickets. This saves the organisation resources and increases the profit margin. These can be redirected to other areas of the business to help improve the customer experience.
4. Integrated Payments Offers Maximum Convenience
Making the payment process automatic is important in streamlining your customer experience. Ticketless parking is an important component of an intelligent parking system as it reduces the interaction of the customers with your systems. In the best of parking solutions, the payment is calculated and charged from the customer’s account without them even having to do anything.
Allowing customers to make payments via their mobile phones is convenient for the customer as it is beneficial to the parking manager. Having the payments integrated makes accounting easier and also makes it easier to offer loyalty programs to some customers.
Intelligent car parking systems are increasingly becoming a necessity for smart organisations. Getting a bespoke parking system that meets your needs from Advance Systems IP Solutions can help you make the best use of your parking space to increase your revenue.